Bath and Shower Products Market Forecast to 2030: Size, Growth, and Demand Trends

The global bath and shower products market was valued at USD 48.83 billion in 2023. The market is projected to grow to USD 70.88 billion by 2030, exhibiting a CAGR of 5.47% during the forecast period.

Bath products have advanced from basic scrubbing soaps to innovative bath salts and gels to preserve personal cleanliness and health. Because people are becoming more concerned about body odor, aromatherapy is becoming more popular among those who favor the application of scented washroom items.

This information is provided by Fortune Business Insights™ in its research report titled “Bath and Shower Products Market, 2024-2030.

Information Source:

Top Key Players Covered in the Bath and Shower Products Market:

  • Unilever (U.K.)

  • Colgate Palmolive Co. (U.S.)

  • Beiersdorf AG (Germany)

  • Henkel AG & Co. KG aA (Germany)

  • Natura & Co. Holding S.A. (Brazil)

  • Procter & Gamble (U.S.)

  • L’Occitane International S.A (Switzerland)

  • Lion Corporation (Japan)

  • Johnson & Johnson Services, Inc. (U.S.)

  • Reckitt Benckiser Group plc (U.K.)


Bath Soaps to Hold the Maximum Share Owing to Widespread Availability

On the basis of product, bath soaps are cheaper compared to other types; hence, this segment drives the market growth. The cheaper price and affordability of these products have made it a preferred choice among several developing nations, such as India, Mexico, and various African countries.

Solid Segment to Dominate the Market Owing to the Huge Range of Products

Based on form, the market is divided into solid, liquid, gel, and others. The solid segment includes various products such as bath bombs, bars, salts, and petals. The attract customers and kids, soaps are prepared in various uniquely shaped solid bathing products with cartoon characters in attractive colors are gaining momentum.

Women Segment to Hold the Largest Share Owing to Growing Feminine Hygiene

According to end-users, the market is bifurcated into men and women. The growing number of working women and increasing awareness regarding feminine hygiene will help the women’s segment hold its position in the market during the projected period.

Supermarket/Hypermarket Segment to Dominate Owing to Easy Purchase

As per distribution, the market is divided into online channels, hypermarkets/supermarkets, convenience stores, and others. The supermarkets/hypermarkets are best for buying household products in bulk, as they offer discounts on the big pouches of shower gel refills and bar soaps.

Report Coverage:

  • Major growth drivers, restraining factors, opportunities, and potential challenges for the market.

  • Comprehensive insights into regional developments.

  • List of major industry players.

  • Key strategies adopted by the market players.

  • Latest industry developments such as product launches, partnerships, mergers, and acquisitions.

Drivers and Restraints:

Growing Demand for Baby Products and In-Shower Product Range to Propel Growth

Globally, there is a growing need for baby care goods as parents become increasingly worried about the health of their children. Safer components that don't damage or irritate the baby's skin are used in the product formulation by the manufacturers. Due to the fact that a single product can provide both moisturizing and sun protection benefits, the market for in-shower products is growing. Many shower and bath products include toxic and dangerous substances like formaldehyde or 1,4-dioxane, which can cause rashes or allergic reactions on the skin. It is expected that this will impede market expansion.

Regional Insights:

Asia Pacific to Dominate the Market Due to Warmer Climate Condition to Drive the Market Growth

Asia Pacific held the largest share in 2022 and is anticipated to dominate the global bath and shower products market during the projected period. This dominance is credited to growing hygiene awareness and high temperature. The Asian population pays for higher demand for these products. North America is mostly driven by the adoption of shower gel products and the high-cost body was owing to high-income groups in the U.S. and Canada.

Competitive Landscape:

Key Players to Adopt Growth Strategies to Gain a Competitive Advantage

Key players such as Natura, Unilever, Henkel, and Natura & Co., among other key players, adopt key strategies to gain momentum in the market growth. Moreover, the growing popularity among consumers towards vegan and organic bath and shower products offered delivered in recyclable packaging supports its sustainability.

Key Industry Development:

  • July 2022: CLEANO2 announced the launch of body bar soap. The launch will help the company in growing its product line and revenue of the company.